A website administrator has to keep in mind that his website lives by customers: an unseen website doesn’t exist. So, in order to be attractive and to drag people, it’s important to work on the interface. A good one is the condition of good surf and of a good visibility for the website contents.
Customers have to feel the site is adapting itself to the personal use of each one. It is why, like the fifth principle says, a web administrator has to replace rude interfaces with learning interfaces.
By the way, a personal interface is also a good means to collect information about customers and their practices and, consequently to propose accurate offers.
You can find an example on Cityvox, a French community website which lists local activities according to your locality.
Moreover, a lot of commercial websites like
FNAC of Ebay propose products to customers according to what others customers
had bought.
Tags : interface
